Supermetrics is a useful tool for collecting aggregated data. Therefore, it is well known and used frequently. Still, It has its advantages and disadvantages, to name some of them:
Pros:
- Extracts granular data from Facebook, Adwords, and Google Analytics.
- Works well with Google Sheets and, of course, Google Data Studio
Cons:
- Manual data mapping across platforms
- No visualizations available
- It has known data accuracy issues
- Setup is not exactly user friendly
- Integrations are mainly directed to Google Sheets or Google Data Studio
- A limited number of data rows, therefore you get capped out if data lines exceed the limit
- You need to know how to run queries. Also, it will not do this for you
- Many of integrations are basic without access to granular data
Windsor.ai
It is the software I use, Windsor attribution insights. The software can optimize Marketing ROI for all channels, connecting all marketing data with the marketing attribution platform. Moreover, it can measure ROI for every channel, campaign, keyword, and creative. The model also takes into account cancellations, returns, and offline conversions from CRM. Windsor.ai will save time and automate, collecting all marketing data, and minimizing the time spent on preparing and formatting. It will also optimize Marketing with Multi-touch Attribution Modelling. I prefer this one over Supermetrics.
HubSpot Marketing Hub
HubSpot is an all-in-one growth platform, optimized for a quick response. Comprised of Marketing Hub, Sales Hub, Service Hub, as well as a free CRM, HubSpot is a useful tool.
Looker
Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their answers.
Adobe Analytics
Adobe Analytics creates a holistic view of your business, therefore, turning customer interactions into actionable insights. Therefore, it has intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide ideas you can use to identify problems and opportunities.
Google Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your website, and how you can keep them coming back.
Mailchimp All-in-One Marketing Platform
Turn audience insights into personalized marketing using a platform that gets smarter over time.
SEMrush
Online Visibility and also a Content Marketing SaaS Platform.
Google Analytics 360
Google Analytics 360 is more suitable for large organizations.
Funnel
As another Supermetrics competitor, Funnel is a marketing analytics software for e-commerce companies and online marketers as well. Therefore, it automatically collects data from all your advertising platforms and connects them with your conversion data.
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