Data Studio is one of the best Google products for marketing professionals. It is a free platform for building all kinds of reports and visualizations to help marketing specialists to easier analyze and better understand data from.
Data Studio is mostly used for analyzing online campaigns, but more and more also for line and CRM data.
This platform also helps companies specialized for data analysis, data attribution modeling, and reporting, to have a wider audience because they can use this channel to get their product closer to potential customers.
To be able to collect your data from various platforms, you need a connector. It is a specialized piece of software that will connect to the source of data like Google Analytics, Facebook Ads, or similar, and then brings these data in an organized manner to your data analyzing platform, like Windsor.ai.
There are more than 240 data studio connectors available, some free some paid.
Here is an overview of the best data studio connectors available, that are not Google connectors.
In this article, they are classified as:
Paid Media Connectors
Facebook Ads
This connector pulls all information you need from the Facebook Ads API into Google Data Studio. Therefore, the data can then be blended with your analytics or CRM data.
Bing Ads / Microsoft Ads
Similar to the Google Ads connector provided by Google, this connector allows you to pull performance “numbers” from your Microsoft Ads (formerly known as Bing Ads) account and visualize it in Google Data Studio.
LinkedIn Ads
This connector connects to your LinkedIn Campaign Manager account and moreover extracts all metrics and dimensions to Google Data Studio. Similar to the other connectors, the data can either be shown in their own dashboard, or it can be blended with Analytics data sets.
Twitter Ads
Connects to your Twitter Ads account and pulls your performance data into Google Data Studio.
AdRoll
It helps you connect your AdRoll data to see how well AdRoll performs.
TikTok Ads
This connector allows you to load all your TikTok Ads related performance data and visualize it in Google platform.
Criteo
Connector loads all performance data available from Criteo and makes it obtainable in Data Studio.
CRM Connectors
Salesforce
This connector connects your Salesforce CRM data to visualizing software. Unfortunately, it does not allow blending of data between Salesforce and your CRM platform, but it provides the basics you’ll need to visualize Salesforce data in Data Studio.
Hubspot
Similar to the Salesforce connector, this connector helps you visualize your Hubspot data in Data Studio. It does, however, not provide matching of customer journeys between analytics and CRM data.
E-commerce Store Connectors
Shopify
Connector brings your Shopify data to Data Studio. As with the Magento connector, an additional added value of having this data present in Data Studio can be for data blending purposes. So instead of merely visualizing the Shopify data on its own, you can use Data Studios built-in data blending feature. You can combine your Google Analytics e-commerce data with your Shopify data and have a cancellation adjusted dashboard providing you useful insights.
Amazon Seller Central
Connects to your Amazon Seller Central data and pulls both Advertising as well as sell in and sell out data for the products you sell on Amazon.
Analytics Connectors
Adobe Analytics
This connector works similar to the Google Analytics connector and pulls your Adobe Analytics (aka Omniture) data into Data Studio.
Attribution Connector
In the above connectors, I mention the data blending feature of Google Data Studio quite frequently. In certain instances, when working with many different channels, it can get to its limits. With this Attribution connector, which helps you to connect you all the marketing data you might have before they enter Data Studio. It could be analytics (Google Analytics, Adobe Analytics), media (Google Ads, Facebook Ads, Bing Ads, …), CRM (Salesforce, Hubspot, Marketo, …), as well as offline conversions data.
Your own connectors
It is also possible to build your own connector using the documentation available on https://developers.google.com/datastudio, as well as in GitHub community https://github.com/googledatastudio/community-connectors
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