Power BI is a collection of software services, apps, and connectors that work together. Its aim is to turn your unrelated sources of data into coherent, visually immersive, and interactive insights. Your data may be an Excel spreadsheet, as well as a collection of cloud-based and on-premises hybrid data warehouses. Power BI lets you easily connect to your data sources, visualize, and discover what’s important. Consequently, you can share that with anyone or everyone you want. – Microsoft states.
Power BI is a business analytics service by Microsoft. It, therefore, aims to provide interactive visualizations and business intelligence capabilities. The interface is simple enough for end-users to create their reports and dashboards.
Why and how I use Power BI
I am a user of Microsoft software for more than I want to admit. Practically I am a Windows user from the famous 3.1 version and Word and Excel from their very beginnings. Moreover, I got used to them, despite some problems that they had from time to time. I find that Excel is the most useful tool I have ever known. Recently, I find out that I do miss some of the features necessary for my everyday business. Visualizations and reporting are much more useful in Power BI, and I am a frequent user.
Power BI provides Self-service analytics for everyone, therefore enabling you to make decisions with confidence converting data to insights and insights to action.
For 13 consecutive years, Gartner has recognized Microsoft as a Magic Quadrant Leader in analytics and business intelligence platforms.
2020 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms, Analyst(s): James Richardson, Rita Sallam, Kurt Schlegel, Austin Kronz, Julian Sun
Windsor.ai data attribution software
My main reason was that I wanted to add functionality to the other software I use, Windsor attribution insights. This software can optimize marketing ROI for all channels, connecting all marketing data with the marketing attribution platform. It can also measure ROI for every channel, campaign, keyword, and creative. Take into account cancellations, as well as returns, and offline conversions from CRM. Windsor.ai will therefore save time and automate, collecting all marketing data, and minimize the time spent on preparing and formatting. It will also Optimize Marketing with Multi-touch Attribution Modelling. The final step is to bring those useful data to reports. For that, I use Power BI.
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