Microsoft AppSource is a new feature from Microsoft. It enables you to find and install business applications to enhance the functionality of Microsoft products. In the Power BI section, you can find a lot of Apps developed by various vendors. Mainly their focus is to ease the use of their services, and to make the most of the many different integrations.
I am especially interested in Power BI visualizations that are made by taking the marketing and SEO data and put them into the context of your business. To be able to successfully collect such data it is the best to have some service that will do it for you in structured and timely manner.
For this purpose, I use Windsor.ai. Here are their latest Apps available in the Microsoft AppSource store.
Useful Apps for Power BI integration
Media Overview Report dashboard template fetches all of your advertising data and then visualizes it in a single view.
This Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data.
Once it’s all connected you can then get an understanding on how many clicks, impressions and spending’s you have on each channel, of each touchpoint in your customer journeys. To make it simple to understand for the purpose of client and management reporting it is kept at a high level. Metrics are provided on a media platform and campaign level.
This dashboard connects to the following data sources
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Twitter Ads
- Microsoft/Bing Ads
- Google Campaign Manager
- Display & Video 360
- Google Search Ads 360
- Adform
- AppNexus
- The Trade Desk
- AdRoll
- Criteo
- TikTok Ads
- Taboola
- Outbrain
- and many more…
Google Search Console and Power BI
Google Search Console Report template helps you to visualize your Search Console into Power BI. Dimensions and metrics available are
- Date
- Site
- Page
- Query
- Impressions
- Clicks
- CTR
- Average position
It queries the data and makes it available in real time.
Marketing Attribution
Web Multichannel Attribution dashboard helps you to integrate all your performance marketing data into one place. By default, it connects to your analytics data set (Google Analytics) and connects them with your media data from:
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Bing (Microsoft) Ads
Once it’s all connected you can then get an understanding on the ROI of each touchpoint in your customer journeys. To make it simple to understand for the purpose of client and management reporting it is kept at a high level. Metrics are provided on a Channel and Channel Grouping level, but this can of course be customized as the underlying data set is much more granular.
If you get those Apps, you will be able to connect to your data with minimal effort. That means that you can focus on the task in hand and to create reports in Power BI that will help you or your colleagues to analyze the data, and to make right decisions based on this analysis. Finally, you can dedicate your time to the essence, and not to the technicalities. This will for sure boost your productivity.
In conclusion, Microsoft AppSource enables you to find and install business applications to enhance the functionality of Microsoft products and Power BI and other advanced productivity tools.
Details on how to connect your data to Power BI are described here.
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