Landing pages and Email automation are crucial if you are running a blog or business web site and you might want to have your followers. Also, you might be looking for some additional promotion of your services.
For that purpose, we use the combination of Landing pages and Email campaigns.
What are landing pages
Landing pages are the specialized pages dedicated to a particular product or service that you offer. It can be some physical product, a service that you developed, video seminar or course, etc. On that page, you will call your potential customers to action (CTA). Most likely you will offer them some incentive if they purchase now. Usually, that incentive is some significant discount, or it can be some additional service that you will include.
You will also generate a landing page, or Popup if you want to attract the subscribers to your content. In that case, you will offer a Lead magnet. It is some useful addition to the content you already provide on your site in exchange for the subscription.
When you start to gather your subscribers, you would first want to welcome them. Later you will provide automatic updates of your site’s activity and arrange other campaigns. You will communicate with your subscribers via email.
Email strategy
Good email strategy will help you reach your audience, continue to nurture a relationship with them, and have conversations that help you and your customers grow.
And as you implement your email strategy, keep these on top of mind. They are the context and lens through which you should view all the information you learn about email.
The three pillars you need to build an effective email marketing strategy are the significance of segmentation, the power of personalization, and the impact of data-driven analysis.
Sending the right email at the right time to the right person means knowing who that person is and where they are in their buying journey.
Surely, you want that software to do for you and how it can help you be successful is an essential piece of your overall strategy.
Service providers
You will need an ESP, which is an Email Service Provider, you can use to send one-to-many emails.
Many providers differ by quality and price. My experience is with two of the top (paid) providers. LeadPages (for landing pages and collecting subscribers), and Aweber, for creating and analyzing email campaigns.
Those providers are top quality, but they are suitable once you have a significant subscriber base, right product, and funds to maintain the service.
Meanwhile, you can use some free plans from various providers. I use MailerLite.
Service I provide
As a part of my service, as an additional offer, I can work with you to set up and create campaigns on the above-mentioned platforms for Landing pages and Email automation, but on other well-known platforms as well.
Learn more details about the purpose of this site and my Mission,
Apart from this site, where I offer Courses and Private Lessons, at this moment, I offer services on Upwork and Fiverr. It is also possible to have a direct relationship using Payoneer, or PayPal. If you have some other preferred option for collaboration, please use this contact form for the suggestions.
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